At 4TP Network i have the opportunity to help create a tone and aesthetic for our shows as well as for the company itself. My first goal as Marketing Art direct (yes i just made up this role) was to introduce our viewers to our shows format through visual means. Our goal: Get our audience familiar with our questions and our themes. We started our countdown 4 days before release and each poster was accompanied with street interviews.
Main tools : Color overlay, Clipping mask
Adobe Illustrator
Street Interviews edited in Adobe Premiere Pro
